Understanding the performance of your Facebook ads is crucial for maximizing ROI. This course teaches learners how to track, analyze, and optimize Facebook ad campaigns using key metrics and insights. You’ll learn how to interpret data on reach, engagement, conversions, and audience behavior to make informed decisions. The program also covers A/B testing, budget optimization, and creating actionable reports. Whether you are a digital marketer, business owner, or social media professional, this course equips you to run successful Facebook ad campaigns backed by data-driven strategies.