Understanding website traffic and user behavior is crucial for making data-driven decisions. This course teaches learners how to use Google Analytics to track, analyze, and interpret website data effectively. You will learn how to monitor visitor behavior, measure conversions, and optimize digital marketing campaigns for better results. The program also covers setting up dashboards, creating reports, and leveraging insights to improve website performance. Whether you are a digital marketer, business owner, or aspiring data analyst, this course equips you with essential skills to harness the power of Google Analytics.