Understanding the basics of marketing is essential for anyone looking to succeed in business or digital marketing. This course teaches learners the core principles of marketing, including market research, consumer behavior, branding, and promotional strategies. You’ll learn how to identify target audiences, position products effectively, and develop marketing campaigns that deliver results. The program also covers digital and traditional marketing techniques to provide a well-rounded foundation. Whether you are a student, entrepreneur, or aspiring marketer, this course equips you with the essential knowledge and skills to build successful marketing strategies.